A/B Testing Conversion Rates
Using the Beta-Binomial model, we introduce a common pattern to perform Bayesian A/B testing. There are three strong reasons to prefer Bayesian A/B testing over traditional hypothesis testing: uncertainty visualisation,...
Bayesian Beta-Binomial Model
In this screencast, we explore one of my favourite and useful Bayesian models: the Beta-Binomial model. This model is a building block for more advanced models, and has applications in...