A/B Testing Conversion Rates

Using the Beta-Binomial model, we introduce a common pattern to perform Bayesian A/B testing. There are three strong reasons to prefer Bayesian A/B testing over traditional hypothesis testing: uncertainty visualisation,...

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Bayesian Beta-Binomial Model

In this screencast, we explore one of my favourite and useful Bayesian models: the Beta-Binomial model. This model is a building block for more advanced models, and has applications in...

Bayesian Modelling (Car Arrival Problem)

I was sent this question from a reader: I have a road intersection with one entrance and two exits, A and B. My goal is to estimate the number of...